When Leadership Matters Vol 2 2025 New - Flipbook - Page 104
Robert Britten
decisions, and communication strategies that culminate in
success. This helps to create a shared sense of purpose and
direction for the team, fosters a culture of accountability
and commitment, and at the same time, builds trust with
those who wish to use your product or service.
Leaders can also use their purpose and values as a
guide for decision-making. This means consistently
evaluating decisions and actions against their vision and
values and being willing to course-correct when necessary.
When leaders make decisions that are aligned with their
purpose and values, they create a sense of trust and
integrity with those around them and build a culture of
accountability and commitment that drives collaboration
and success.
Purpose and values are critical drivers of innovation
and growth for leaders, organizations, and teams. When a
leader or a company has a clear sense of purpose and welldefined values, it provides a sense of direction and
meaning for all employees. Purpose gives meaning to
work and provides a sense of direction for the
organization. When employees understand the company's
purpose, they are better able to align their work with its
